Now right now i really should be working on several assignments i have due for my course, but while watching TV last night i found myself more interested in the ads then that actual show itself (who shot Horatio? who fucking cares, if he didn't stand in the one place for so fucking long these things wouldn't happen) and felt the need to share with you a discovery i made
I saw some great new campaigns last night; the new Optus ad featuring an orchestra playing out at sea to whales, which instantly led me to their site that allows you to create your own whale song, and the next installment of the Boags Draught Tasmanian waters beer ad with a great little gag right at the end that caused me to laugh out loud.
but then i saw one ad that just didn't seem right.
Right from the begining i could tell something was wrong, because it was one i was quite familiar with from youtube and various other sources but this time it seemed different, there was the opening titles, the establishing shot... but wait! where is the usual lead in music, what is this horrible wailing... WHERES PHIL!?!? no its.... Farnsy!
what an outrage, do these people really think they can just re release a classic masterpiece like that, with music that can cause a grown man cry tears of puppies and kittens, AND JUST CHANGE THE SONG TO 'YOU'RE THE VOICE' IN AN ATTEMPT TO APPEAL TO A WIDER AUSTRALIAN MARKET!?
don't they realise that by doing this all they're doing is pissing off their previous fans, my metaphorically urinating all over theyre past efforts with the implied statement "look how many old daggy songs we can set to this ad"
bringing the street cred of this once mighty campaign down, with every washed up singer they attach to it. (not that Phill collins is washed up, but Farnsey!? C'mon!!!)
And if they really wanted to appeal to the Australian market the why didn't they use a kangeroo, bouncing around like peter garrett to 'beds are burning' in an outback pub... And that's just off the top of my head
sure this isnt the first time its happend (re released in Ireland and the Uk with Bonnie Tyler's 'Total eclipse of the heart') and it probably wont be the last, but surely a company that could come up with such a great campaign, as well as two more follow up ads ( eyebrows, Trucks) could do better then a track change, and a quick edit job.
One can only hope that the other two ads dont suffer the same fate.
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